Published in 1934 by Stiirmer Verlag, Nurnberg, Julius Streicher’s own publishing house, and the publisher of Der Stiirmer, the anti-Semitic and pornographic newspaper of the National Socialist militant press. It was founded in the early 1920s.

Reichsparteitag post card franked with Scott 442 mailed 8 September 1934 from Postamt Nurnberg 1. A “true” Rally card published by Julius Streicher’s Sturmer Verlag, it is not listed in Rawlings and Passmore’s Postal History of the Nurnberg Rallies. The inscription Reichsparteitag 1934 and the red circular Rally badge is similar to that used on the 1934 F. Willmy Verlag cards.
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The special commemorative postage stamps, official postal stationery and cancellations used this year indicate the Reichspost was now fully aware of the enormous propaganda potential of the forthcoming Rally.
A newly designed slogan cancellation advertising the Rally made its appearance in five automatic canceling machines in the main Nurnberg post offices in the weeks before it began. The design features a large swastika banner reminiscent of the huge flags displayed in the Luitpold Arena at the Rally grounds. Machines using the new slogan were installed in three Niirnberg post offices. The cancellation on the card above with its central date bridge and small letter “u” in the center of the lower right circle was used in Postamt Nurnberg 1.